As marketers, we know that the pace of change can be relentless.
The array of digital channels available offers so many opportunities to communicate with customers. However, this can sometimes mean you’re wearing many marketing hats while keeping a lot of balls in the air.
There’s no denying the massive impact of artificial intelligence (AI) on digital marketing. New tools and platforms are emerging and evolving constantly that can help with many aspects of your role. However, this is not the only change that marketers face.
Marketing budgets dropped in 2024, a challenge that’s going to continue into 2025. This means that marketing teams need to do more with less, while still delivering on performance.
In social media, we look at the battle between X, BlueSky, and Threads, the rise in employee-generated content, and why customer content is more important than influencers.
AI will continue to evolve, but it’s about using the technology effectively to avoid AI fatigue. We’ll also explore the rise of AI agents, and see how AI is changing ecommerce and your ad campaigns.
So what’s the solution? Combining AI-generated and human-generated content to offer high-quality content adds new information to the space and includes proprietary data such as original research to make it more engaging.
This approach will help to take the leg work out of the more time-consuming stages such as research, creating a draft outline, or seeing content gaps. This frees up time to focus on crafting high-quality content that’s useful to your customers and feeds into Google E-E-A-T quality rating to rank highly on a SERP or feature in an AI Overview.
Expert tip: Check out our walkthrough on Google’s NotebookLM to get an idea of what it can do. It can even generate an authentic-sounding podcast if you feed it content.